MentorMash Franchisee Mentor Advisors provide guidance in their area of expertise to our Mentors as well as Franchisee clients on an as needed basis
Bill Merrow is an internationally recognized marketing and sales “guru” with 30+ years’ experience in building businesses. After 10 years of service in the US Army, Bill’s started with CIGNA Health Care in 1984, where he led the growth of the Arizona office from 100,000 to over 200,000 members. In 1986, he led the development of a national information system and implemented the system in over 40 locations nationwide.
Joining American Express in 1988, he was responsible for building a 40,000 agent sales force, generating over $60,000,000 in annual new sales. He also generated over $500,000,000 in new annuity sales in less than eighteen months, all through direct mail. He launched his consulting business in 1995, working with General Electric to acquire and integrate insurance companies and distribution channels, leading to the creation of a $7 billion insurance empire. In 2001, Bill joined Management Action Programs, where he worked trained over 1,000 business owners in the principles of management.
Bill has worked with hundreds of small businesses in the areas of marketing and sales, serving as Chief Marketing Officer on an outsourced basis in a number of industries. Bill earned a B.A. in Accounting from Ottawa University in 1983 and an M.A. in Behavioral Science from JFK University in 1995.